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What we do


Rainbow Sports operates a global sports business company covering the entire sports value chain including but not limited to sports marketing and management, sports franchise ownership, sports financing, and consulting.


Rainbow explores specific opportunities pertaining to on-field talent which serves as a link between Africa and the rest of the world in activities such as talent identification, retention, development, and management. Its core strength is in yielding opportunities to generate attractive risk-adjusted returns in a complex and challenging yet lucrative region while at the same time contributing to the socio-economic development of the continent.




Rainbow has ties to a strong and extensive network of scouts, coaches, club and academy owners, and managers across Africa.

In addition to our own scouting team and processes, Rainbow is often contacted by our network when promising players show themselves.


Further, Rainbow hosts open trials across Africa which gives us significant access and exposure to unseen talent that can emanate from areas across the region. Rainbow supplements this on-the-ground presence with extensive video review analysis.


We feel that a strong competitive advantage is our ability and willingness to scout in places that most scouting organizations will not, and/or do not know exist and/or do not have easy access to.




Rainbow Sports has a very strategic approach to player placement across the global ecosystem taking the following key factors into considerations:

  • Demand
  • Style of play
  • Player’s interest
  • Status of the transfer window (can differ by country)
  • Economics of the opportunity for the player, the club, and our  company
  • Fit into the “Growth and Exposure” strategy